Kerala Tourism has been conferred the national Web Ratna Award for 2014 for ‘exemplary e-governance initiative through the Internet.’
The website (www.keralatourism.org) won the Golden Icon award in the ‘Outstanding Content’ category of Web Ratna Awards, instituted by the Union government.
The website, designed and maintained by Invis Multimedia, is among the top tourism portals in the world. It has won several national and international awards, including five National Awards and the Pacific Asia Travel Association (PATA) Gold award, for its innovative use of information technology to promote tourism across the world.
Launched in 1998, the Kerala Tourism website today receives around 4.2 million visits and 14 million page views annually.
Rich with text and photographs of high quality, the website is currently available in eleven international languages like English, French, German, Italian, Spanish, Russian, Japanese, Arabic and Chinese, besides ten Indian languages, including Hindi and Malayalam.
Tourism Secretary G Kamala Vardhana Rao received the award from Union Minister of Communications and IT Ravi Shankar Prasad in New Delhi.