Kerala World’s 23rd Best Destination National Geographic Rating
Kerala has got the National Geographic rating its backwaters as the world’s 23rd 
best destination.
“We will make this new certification as our USP. We have now finished a series of road shows in Europe and our next round of road shows in Italy, France, and Australia will take place. We will make this certification our main campaign point,” Balakrishnan said.
Over the years Kerala’s tourism industry has recorded consistent growth. In 2008 there was 14.84 percent growth in tourism revenue while tourist arrivals grew 14.41 percent over 2007.
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